Wilmax Porcelain is much stronger and more elegant than ceramics or stoneware competitors. By using fine porcelain from Wilmax, you get the best of both worlds; beauty and elegance as well as durability and heat retention. Soft white flawless finish to compliment any dish your heart desires. While using a pure white canvas, you as a chef are given an ability to create a culinary masterpiece. Colors pop stronger and flavors are developed cleaner. People eat with their eyes first; why use a subpar canvas that will take away from your hard work as a chef.